The all important Pitchfork review
Actually I agree with about 95% of this review. Although I would definitely have scored the album higher...
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I&Love&You
The Avett Brothers
Rating: 5.8
Do the Avett Brothers ever wake up feeling cranky? Mean-spirited? Less than generous? Their songs all communicate an unfailingly chummy earnestness that stems from candid introspection and unbidden love for their fellow man, and perhaps more than their brotherly harmonies or their rambunctious take on string-band Americana, that sincerity is their chief appeal. Of late, however, the Avetts' self-reckoning has grown so overbearing that it borders on obsession and threatens to limit their musical range. I and Love and You, their sixth studio album, doesn't break from their monolithic solemnity, but actually intensifies it: The hook on "Ten Thousand Words" goes, "Ain't it like most people, I'm no different, we love to talk on things we don't know about." On "The Perfect Space", they sing in sharp harmony: "I want to have friends who love me for the man I become, not the man that I was." There's a similar potential yearbook quote in every song-- every verse, just about-- and after a while, you may begin to wish they'd get angry about something, or, god forbid, crack an ironic joke.
I and Love and You is a crucial album for the band. One of the biggest grassroots success stories of the decade, they spent years self-releasing albums and self-promoting shows to gradually growing audiences, eventually signing to North Carolina indie label Ramseur before moving up to Sony/BMG/Columbia Records. For their major-label debut, the trio (which includes brothers Scott and Seth and unrelated bass player Bob Crawford) worked with producer Rick Rubin, whose involvement gives the album added critical and commercial cache. With a large and loyal fanbase, they could be as big as Dave Matthews and bring string-band rootsiness to the mainstream. Or not. One thing is for sure: After I and Love and You, they can no longer go back to being the Avett Brothers they once were.
As a major-label debut, the album plays to one set of their strengths while ignoring others. The Avetts continue to emphasize bold melodic lines, emphatic performances, and lyrics whose self-criticism is so magnanimous it becomes a form of self-praise. "And It Spread" moves from gentle to raucous the way more pedestrian bands do quiet-loud, and "January Wedding" is so delicate it nearly blows away in its own breeziness. These songs draw less from the celebratory energy of Mignonette and Emotionalism-- rambling albums whose spirited imperfections made them all the more endearing-- and more from the recent Gleam EPs, which showcased a calmer, more polite acoustic craftsmanship. That trend may predate Rubin's involvement, but here it sounds like a product of the Beard's approach to Americana, which is unerringly clean, sparse, and tasteful.
Every instrument sounds perfectly placed, and that's a shame because the Avetts got more mileage out of their rough edges than most bands this decade. Buffing away their rough edges and rowdy quirks, Rubin establishes a mood of intense pensiveness even on the first song, when they announce they're getting no sleep till Brooklyn. The title track builds carefully as the brothers ask the borough to welcome them, carefully adding an instrument or two with each verse until the song reaches its destination-- a big, cathartic finale. Most of the songs that follow employ a similar technique: opening with a soft acoustic intro, then inserting other sounds to underline the sentiments. It's effective until it becomes predictable, but later in the album, "Laundry Room" plays around with that formula, following a winding path from a gentle near-ballad (marred only by the lyric "I am a breathing time machine") as it transforms into a swirling bluegrass jam that's one of the album's finest moments.
There are surprisingly durable hooks on the stand-out "Tin Man" and the upbeat "Slight Figure of Speech", which, back to back, make the second half much livelier and more tenacious than the first. Rubin allows the Avetts to expand their sound and indulge these pop urges, but not always to great effect. With its jaunty piano theme and insistent screaming, "Kick Drum Heart" tries for Wilco but achieves Guster. Generally, there's a refinement to I and Love and You that seems slightly out of step for a group that has built an audience on performances and recordings that sound rawly spontaneous and heartfelt; breathlessly conveying their positive message has always been more crucial than deciding where to put the banjo or how prominent to make the strings. These songs, on the other hand, are more purposeful, more written, more professional. It's not that there's no room for such studio nuance in the Avetts' music, but it gives I and Love and You a quotidian sheen, making their signature sincerity seem sappy and much less special.
— Stephen M. Deusner, October 2, 2009


Replies for this Board Topic
I have to agree with much of it as well... and would also rate the album higher.
One of the better analytical reviews I've read, even if he seems to just add-up a bunch of nitpicks to yield a score that's less than the sum of its parts. I think it's also the first review to mention the imbalance of the album, which I sorta agree with, that the livelier songs are all at the end. If they had just stuck "Kick Drum Heart" or "Slight Figure of Speech" toward the beginning, it would've made that "quotidian sheen" less so and made the succession of slow songs more enjoyable. I hate it when albums put their absolutely best songs at the beginning (MGMT's "Oracular Spectacular") and the rest of the album never reaches those heights. This album is kinda the opposite.
Interesting review. I also tend to agree with a lot of what was written, with the exception of a few things, like the last sentence and the overall rating.
Even though I agree with a lot of the thoughts I still think it’s an amazing album and should have a much higher rating.
I kind of feel like the band’s past albums being so damn good hurt the review of the new album. If the reviewer had never listened to Emotionalism or Mignonette I’ll bet they would be blown away by this amazing “new” band.
"the last sentence and the overall rating."
Agreed, both kinda skewed. It's like had already scored the album and had to tie it back to that rating with the last sentence. Didn't really seem like a 58/100 review did it? Although I love the song, the line about Kick Drum Heart made me laugh.
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"Ukulele strings play for his legend, pure magic matador." -- Sun Kil Moon
HearSoundsWrite
The fact that Pitchfork even takes the Avetts seriously is sort of a shocker. I enjoy PF and find it to be the best source of locating good music I may not otherwise find on my own, and l love the Avetts, but the two are like oil and water.
While I find this to be one of the most honest criticisms of the album I also have to take anything pitchfork says cum grano salis. I wouldn't really expect a cranky self-important hipster to understand anything about being sincere or actually caring about anything other than their ironic t-shirt and skinny jeans. Keep in mind this is the website that is on record for going back and changing album ratings later on when an album becomes cool and hip...but then again Rolling Stone does the same thing.
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Team Mohegan #3
Yeah, I didn't see anything to warrant giving the album a failing grade. That seemed more like a 70% to me... In fact, he was focusing on the positive so much, he almost sounded like he liked it.
"After I and Love and You, they can no longer go back to being the Avett Brothers they once were."
WRONG!!!!
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Whatever satisfies the soul is truth--Walt Whitman
"Although I love the song, the line about Kick Drum Heart made me laugh."
I actually laughed out loud here in the office when I read the part where he talks about Laundry Room:
"as it transforms into a swirling bluegrass jam that's one of the album's finest moments."
Really? ... out of the entire albums with all of the heart-felt lyrics and beautiful music .. the albums finest moment is a 10 sec hoedown? ya...........
This is what I posted last night when this first showed up :
Pitchfork is so strange. The review would seem to garner a much better score than what they gave it. 5 out of 10? They only hand out 9's or 10's to bands no one has ever heard of anymore. That website has just become progressively more and more pretentious over the years. It's a shame. I used to check that site as often as these message boards. What a few years can do, eh?
Another weird thing, they reviewed Hello Nasty by the Beastie Boys today as well (the deluxe reissue), and completely panned it, and yet it got...a 7?!?! There were WAY more positive things said in the I and Love and You review, and yet it gets a much lower score. I really don't understand their scoring methods.
I don't know why people give so much respect to Pitchfork. I almost never agree with their reviews, and from what I've seen I'm not the only one.
Why is pitchfork the all important review? Apparently they wouldn't know sincerity if it slapped 'em up side the head. Movin' on.
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I don't care where you're from...you're a part of the family and you're part of the story /Jim Avett
The Avett Brothers have stated over and over again they were attempting to have a great sounding album. An album without imperfections. I think they achieved that with great success.
I also have to disagee that they can not go back to being the Avetts of old since I honestly do not see alot of change. If you play these songs with the old songs they fit in perfectly with the rest of the catalog of songs.
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Do the best you can and that wont go unseen
Well at least the reviewer of Emotionalism gave it a respectable 7.5. http://pitchfork.com/reviews/albums/10778-emotionalism/